Corolla Cross Hybrid

2023 Corolla Cross Hybrid Reveal

ART DIRECTION

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CREDITS

Art Director: Jenny Tran
Creative Lead / Concept / Execution

Photography: Caleb Kuhl 
Post-Production: Studio KB
Creative Director: Norman Brown
Jr. Copywriter: Veronica Alcocer
Producers: Carmen Lam

The first ever Corolla Cross Hybrid!

No matter what generation you’re from, whether you’re a Millennial or Gen-Z, etc., we all know how to have a good time. With this entry level ESUV, we wanted to showcase the youthful and free spirited nature of the Corolla Cross Hybrid and the endless possibilities it can offer.

For this concept, fun can’t always be contained within just one place. I wanted to show how this vehicle thrives traveling from city to city for those ready to ask their friends “Hey! Are you down to get out of town for a bit?”

In order to encapsulate this feeling of freedom and adventure, I partnered up with Caleb Kuhl in creating a series of photography featuring a couple starting their weekend trip in front of their colorful apartment complex, having fun at a diner and letting loose/stretching their legs at a roadside stop!