Set your sights on new adventures.
RAV4 was in need of an image refresh, but with very little budget and an extremely short amount of time, this presented a challenge I was excited for and ready to take on. To make this come together, I partnered with photographer Aaron Brimhall to capture 20 assets within 2 days. Together, we were able to deliver 10 RAV4 and 10 RAV4 Hybrid assets with different, distinct concepts for contrasting target audiences.
To show what RAV4 was truly capable of in the wild, we showcased how it would realistically look and perform in the rocky terrains of Utah. It’s messy, powerful, natural, and fun and nothing close to what it would look like leaving a carwash.
2022 RAV4 & RAV4 Hybrid
ART DIRECTION
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CREDITS
Art Director: Jenny Tran
Creative Lead / Concept / Execution
Photography: Aaron Brimhall
Post-Production: Curve
Creative Director: Norman Brown
Jr. Copywriter: Ryan Ohanessian
Producers: Chris Whitten
